Better Public Speaking Skills Required in Today’s Competitive Marketing, Speaking Coach Says

(PRWEB) August 13, 2000

FOR RELEASE

Today’s Date: August 14, 2000

Contact Info:

Victoria Chorbajian

Chorbajian Speaking Enterprises

VcinNJ@aol.com

201-262-0529

Better Public Speaking Skills Required

in Today’s Competitive Market, Says Speaking Coach

Paramus, NJ: Public speaking affects everyone today more than ever. More mergers

and more competition mean how we communicate can affect whether we get a new

client, a promotion, or a new job, says Victoria Chorbajian, public speaking coach,

trainer, and author.

How to Use Books as a Marketing Tool

(PRWEB) August 21, 2003

Toronto, August 21, 2003: A writer from Russia Serguei Dratchev has used his 6 years experience as a landed immigrant in Canada to write & self-publish a 107-page book called “Jobs for New Canadians.”

The book profiles entry-level jobs that are open to newcomers without Canadian experience. Dratchev positions his book as a premium for businesses working with newcomers to Canada.

According to Dratchev, the following categories of businesses can use the book “Jobs for New Canadians” for sales promotions, premiums, or fund-raisers:


Banks & credit unions

Car dealers

Churches (for fund-raising)

ESL schools

Immigration consultants

Non-profit associations (for fund-raising)

Real estate brokers

Any other organizations working with newcomers to Canada

Dratchev offers these suggestions on when to use the book “Jobs for New Canadians” effectively as a premium.

as a thank you gift for a sales appointment

to announce a new product and entice people to come into your store (e.g. car dealers can give it away to prospects who stop by to test-drive a new model)

trade shows: give them away to people visiting your booth

to entice referral business

to solicit donations (“…With a gift of $ 20 or more, we’ll send you a copy of the book”)

as a value-added bonus with your product or service

to reward new clients (as a gift after opening an account)

as a direct mail piece to potential customers

at X-mas and the year-end ¨C instead of calendars

as a reward for taking a survey, or entering a drawing

When purchased in bulk quantities, the books will be customized with:

a company logo on the front cover

or: the words “Compliments of “the firm name, and business address”

Information sheet about the products/services in the back of the book

order form

For individual purchases, the price of the book is $ 19.95 plus shipping. Quantity discounts are available for premium use. All inquiries should be addressed to Serguei Dratchev, P.O. Box 18524, RPO Richview, Etobicoke ON M9R 4C8, Canada.

Question: What is a premium?

Dratchev: A premium is a product (in this case, a book, or booklet) that you give away or sell at a discount to promote your business. The topic of the book/booklet should closely match the products or services that your company offers.

Question: Can you show examples of how various companies used books as premiums?

Dratchev:

A credit union used a booklet about smart car buying to promote its car loan program

A mattress manufacturer used a booklet about sleep disorder prevention to promote its new line of mattresses

A church used a credit repair booklet as a gift to entice fund-raising

A marketing consultant used a marketing tips booklet to generate leads

A car dealer used a booklet about maintaining cars to get people come to the dealership & test-drive a new model

A training company used booklets about how to choose stocks to promote its stock trading courses

Question: what are the benefits of using books as premiums?

Dratchev:

You can customize the covers & include your company promotional message and/or order form.

Books that offer useful information have a higher perceived value than other promotion items.

Information books and booklets are not expensive. Considerable quantity discounts are usually for bulk purchases.

Question: What jobs does the book “Jobs for New Canadians” profile?

Dratchev: The book “Jobs for New Canadians” describes Top 10 job opportunities open to outsiders who do not have previous experience. Top Ten list (in alphabetical order) includes:

advertising agent

cab driver

computer technician

financial services agent

paper-mart owner

real estate agent

sales associate

tax return preparer

tow truck driver

truck driver

“I know how hard it is for newcomers to find jobs in their own field,” says Dratchev, who since coming to Canada in 1997 has worked as translator, life insurance agent, advertising agent, retail salesman, driver, RRSP administrator, call centre rep, and freelance writer. “I wrote this book to help new immigrants like myself make money while searching for their real job.”

“To give you an example,” says Dratchev. “I have a friend, who graduated from a university in his own country with a diploma in graphic design. He worked in the industry for almost 6 years. When he came to Canada, it took him a year to find a job, and he had to work free for 2 months before the company agreed to hire him at $ 24,000 a year. If this guy read my book, maybe he would be willing to change careers¡­ For example, a tow truck driver ¨C one of the entry level jobs described in my book – can make almost $ 1,000 a week in Toronto.”

Among other things, the readers of the book “Jobs for New Canadians” will learn:

Why companies always look for people to work in outside sales

How much does it cost to get a life insurance license

Why you should under no circumstances believe the ads you read about opportunities in courier companies

How long do you have to stay in the business to sell $ 100,000 of life insurance per year

What’s the best department to work for in a retail home electronics store

Why you should stay away from temp agencies, if you can afford it

A simple question that will help you choose your calling

Two major problems people run into when they try to become tractor-trailer drivers

Which newspaper lists most driving jobs

What is the 747 rule

How much it costs to get the tow truck driver license

What to do if you want to be a cab driver but can’t afford to wait the 2 years till the next training seminar

How a job in sales can almost guarantee you a free car

How much money sales people make selling cell phones, TVs and cars

What real estate companies are prepared to offer you free training, leads and coaching if you agree to become a real estate agent

How much money will you make as a realtor selling a $ 3,000,000 home

Why banks are the best employers for financial advisors

How you can get into free training with a major bank and become a “personal banking officer”

What is the biggest asset you already have that will help you start a career as an adverting agent

The best free way to market your services as an independent computer technician

All you need to know to get into tax return preparation business

A “paperwork mini-mart” can earn you up to $ 100,000 a year

How to get a job with Canadian Pacific Railway

How much money can you make as a city bus driver

How selling plain water can be a lucrative part-time job

A best part-time job for stay-at-home moms (free training included)

###



Find More Car Hire Press Releases

SPORTS MARKETING FIRM ADDS PUBLIC RELATIONS DEPARTMENT.

Boca Raton Florida (PRWEB) December 16, 2003

Genesis Marketing and Promotions LLC, a sports marketing firm located in Boca Raton Florida, has reorganized its company format and added a new public relations department. Upon its inception in January 2001, Genesis operated primarily as a sports marketing and event production company. The company has performed a variety of public relation services for its clients, leading the company to refocus its business agenda and become a full-fledged public relations and sports marketing firm.

The Next Marketing Tool: Design

(PRWEB) August 5, 2004

Design sells. It

Travel Career Connexxions, Inc. Announces Agreement with Association of Travel Marketing Executives

ARVADA, CO (PRWEB) August 15, 2004

Travel Career Connexxions, Inc., the travel industry

Avis Car Rental Hires “Podium Interactive” for Driving the Internet Marketing Forward

Tel Aviv, Israel (PRWEB) November 10, 2004

There are two pleasant ways hire an avis car in Israel:

1) Recommendation from friends & family

2) Getting there from the internet.

Avis web site and advanced internet marketing strategies were created especially for travelers and people who need to rent a car.

Podium promotes Avis.co.il website via the search engines using SEO strategies & advertising.

Doron VP Podium: “We have been working for corporate companies such as Air Canada and we consider ourselves the only corporate & B2B internet marketing firm in Israel.”

The web continues to grow faster than ever. Search engines are increasingly not able to provide serious results to users search. In this manner, Podium offers a wide variety of marketing services with the technology and internet marketing developments.

Today

Flight Centre UK Selects ConsumerBase for Search Engine Marketing

CHICAGO and LONDON (PRWEB) August 15, 2005

ConsumerBase (http://www.consumerbase.com) – an industry leader in search engine marketing services, today announced a long-term agreement with Flight Centre (http://www.flightcentre.co.uk), one of the world’s largest independent travel retailers.

Launched in October 1995, the Flight Centre UK is a part of Flight Centre Limited. The brand is established as the market leader for the cost-conscious traveller and specialises in cheap flights, holiday packages, domestic travel and ancillary sales.

“We started working with Consumer Base in June, and already our PPC average click through rate has been dramatically reduced allowing us more budget to increase traffic levels month on month,

Flight Centre UK Selects ConsumerBase for Search Engine Marketing

CHICAGO and LONDON (PRWEB) August 15, 2005

ConsumerBase (http://www.consumerbase.com) – an industry leader in search engine marketing services, today announced a long-term agreement with Flight Centre (http://www.flightcentre.co.uk), one of the world’s largest independent travel retailers.

Launched in October 1995, the Flight Centre UK is a part of Flight Centre Limited. The brand is established as the market leader for the cost-conscious traveller and specialises in cheap flights, holiday packages, domestic travel and ancillary sales.

“We started working with Consumer Base in June, and already our PPC average click through rate has been dramatically reduced allowing us more budget to increase traffic levels month on month,

Flight Centre UK Selects ConsumerBase for Search Engine Marketing

CHICAGO and LONDON (PRWEB) August 15, 2005

ConsumerBase (http://www.consumerbase.com) – an industry leader in search engine marketing services, today announced a long-term agreement with Flight Centre (http://www.flightcentre.co.uk), one of the world’s largest independent travel retailers.

Launched in October 1995, the Flight Centre UK is a part of Flight Centre Limited. The brand is established as the market leader for the cost-conscious traveller and specialises in cheap flights, holiday packages, domestic travel and ancillary sales.

“We started working with Consumer Base in June, and already our PPC average click through rate has been dramatically reduced allowing us more budget to increase traffic levels month on month,

Network Marketing for Her

Kent, WA (PRWEB) January 20, 2006

Vegas Buzz Radio and The Hare Brained Ideas Group have teamed up to create The NetMillionaire Buzz Radio Show. December 1st brings the wisdom of top marketer Denise Michaels http://www.marketingforher.com discussing her latest book Testosterone Free Marketing. In this interview Michaels shares the latest on her all time best seller Testosterone Free Marketing. In conjunction with their new MLM Training Game, “The NetMillionaire Training System” designed for the Network Marketing Industry, the show is a phenomenal new tool that MLM business owners and entrepreneurs can use to get the inside scoop on training skills, success practices and much, much more. In turn, they can share this information with their associates and employees to accelerate their businesses to the next level.

This NetMillionaireBuzz Radio Show is hosted by Ross Arntson and Rob Hannley, two of the three creators of “The NetMillionaire Training System” which is the first ever “edu-tainment” training program for the Network Marketing industry in the form of a high quality board game. This engaging training system encourages the participants to interact through role playing and participatory techniques which act as mental anchors, re-enforcing the training materials. This creates a powerful method to retain information for the players. With weekly reinforcement from the radio program, networkers have a tactical advantage on the competition.

Denise Michaels’ mission is supporting women to live their dreams. Her “Testosterone-Free Marketing” strategies help women see how past conditioning often dis-empowers them from achieving all that they deserve.

Michaels’ has coached over 1,000 people in marketing and she’s discovered women approach marketing differently than men. In fact, many women are scared to death of marketing and avoid it at all costs. Their fear limits them from truly enjoying success.

Yes – you can market successfully without going to war. No guerrillas or cannons necessary. Finally, be yourself and be wildly successful. Until now “Testosterone Heavy” marketing was the only game in town. Michaels’ “Testosterone Free Marketing” empowers women helping them re-define marketing in a way that’s fun, woman-friendly, win-win and supports us in being ourselves without acting like a pushy, manipulative used car salesmen. It’s all about revolutionizing a woman’s capacity to flex her marketing muscle.

Denise Michaels’ has a marketing-advertising degree and over two decades successful experience in sales, advertising copywriting, public relations, market research, strategic planning and more. She’s worked with top authors and seminar leaders and is the expert the experts hire for marketing guidance.

“Testosterone-Free Marketing”

Takes Women Biz Owners by Storm

In a post 9/11, out-sourced world, Americans are starting home-based businesses in record numbers. Nowhere is that trend more evident than among women. But are they making headway? “Testosterone Free Marketing” author Denise Michaels says, “Not at the rate we should be.”

“Women now own 10.6 million businesses in the US and employ more people than the Fortune 500 combined,” says Michaels. She has coached and consulted over 1,200 people in marketing and claims a huge gender gap. “If we are different in how we communicate and solve problems, it makes sense that we handle marketing differently, too. That’s why I wrote my book. To help women become savvy, confident marketers.

“Feminists have told us the only differences between men and women are physical. I want to upset the feminist applecart. It’s not true. We are strong, smart and different,” Michaels asserts.

“Marketing is not rocket science, says Michaels. “But people are products of their conditioning and many women wait for customers to call like they waited for the cute boy from history class to call for a date. Most women are raised to ‘not toot their own horn’ and ‘put everyone else first.’ That’s 180 degrees different from what marketing gurus say is necessary for success. We are not guerrillas into ‘killing the competition.’ We are women interested in win-win relationships.”

Slated for publication in January of 2005, Michaels explains, “I wrote the book because women are starting businesses but many avoid marketing. It almost drives them to chocolate. I feel their fear in my live teleclasses and workshops. These are the most important skills for a business owner to possess. If she avoids marketing her business won’t succeed.”

“Women with strong role models growing up can transcend this fear. These women sometimes choose sales/marketing as a career and many experience excellent success,” Michaels acknowledges. “However many women entering their own businesses come with great skills, but not in sales and marketing. They are shocked when they discover how overwhelmed they feel and how a generally outgoing woman suddenly grows silent, when she needs to be anything but quiet.”

“Testosterone Free Marketing” resources are available online at http://www.MarketingForHer.com Michaels is developing a community of women interested in improving their skills in a way that’s congruent with their personality as a woman. “You can be a successful marketer and not try to beat the competition into the ground. You can be you and actually enjoy marketing.”

# # #



More Car Hire Press Releases